Flying Further, Faster, Together
At Roofday, we believe in the power of shared strength. Just as birds flying in a V formation can travel 71% further together than they can alone, our members achieve more when they move as one.
We were founded on a simple belief:
Independent roofing contractors deserve to thrive, not just survive, in an industry increasingly dominated by large corporations. At Roofday, we give locally-owned businesses the buying power, community, and confidence to soar higher than ever before.
The Roofday Journey
How We Took Flight
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The Takeoff: Where It All Began
Roofday began with a simple belief, that independent roofing contractors deserve to thrive, not just survive. We saw an industry where local business owners were being pushed aside by corporate consolidation, and we envisioned a different path. Roofday was born to protect independence, craftsmanship, and community.
Forming the V: Building the Collective
Just as birds fly 71% further together, our members gain strength in numbers. By harnessing buying power, sharing best practices, and collaborating openly, we’ve built a network where everyone rises together. Our logo’s three wings represent unity, purpose, and progress, the pillars that keep us aloft.
Gaining Altitude: Growth and Impact
Today, Roofday spans 5 states, empowering 30+ independent contractors and serving 25,000+ homeowners. Through collaboration and shared innovation, we’ve driven more than $15 million in annual purchases, all while keeping integrity and quality front and center.
The Horizon Ahead: Protecting the Legacy
Roofday’s journey is just beginning. Our mission remains clear, to protect locally owned contractors, empower their businesses, and strengthen their legacies for generations to come. Because when we move as one, there’s no limit to how far we can fly.
Our Foundational Beliefs
Our guiding principle: serve the mission
At the heart of Roofday is one guiding principle, serve the mission. We exist to protect the independence of locally owned contractors and to ensure that homeowners continue to receive quality craftsmanship from businesses rooted in their communities. We believe:
Integrity matters more than scale.
We stand against the pressures of private equity and margin compression that threaten the future of small business.
Quality over quantity.
Together, we strive to offer the best quality and service, not just the cheapest.
Community is power.
By uniting our buying power, we amplify our impact across the Midwest and beyond.
Innovation thrives in collaboration.
We move faster and think bigger when we share ideas and spur each other on.
The Genesis of Roofday
Born from the passion of the underdog story, Roofday started as a spark, an idea to bring contractors together and harness their collective strength to benefit each individual company. Our story began with the vision of a community of roofing contractors sharing best practices, building roofs not just for themselves, but growing other businesses like themselves.
Behind the Roofday LOgo:
Roofday isn’t just a buying group, it’s a movement of independent contractors who believe that success is stronger when shared. Our logo reflects that belief. The three wings represent unity, purpose, and progress, a visual reminder that we all fly further, faster, when we move together.
