Flying Further, Faster, Together
At Roofday, we believe in the power of shared strength. Just as birds flying in a V formation can travel 71% further together than they can alone, our members achieve more when they move as one.
We were founded on a simple belief:
Independent roofing contractors deserve to thrive, not just survive, in an industry increasingly dominated by large corporations. At Roofday, we give locally-owned businesses the buying power, community, and confidence to soar higher than ever before.
Our Foundational Beliefs
Our guiding principle: serve the mission
At the heart of Roofday is one guiding principle, serve the mission. We exist to protect the independence of locally owned contractors and to ensure that homeowners continue to receive quality craftsmanship from businesses rooted in their communities. We believe:
Integrity matters more than scale.
We stand against the pressures of private equity and margin compression that threaten the future of small business.
Quality over quantity.
Together, we strive to offer the best quality and service, not just the cheapest.
Community is power.
By uniting our buying power, we amplify our impact across the Midwest and beyond.
Innovation thrives in collaboration.
We move faster and think bigger when we share ideas and spur each other on.
The Genesis of Roofday
Born from the passion of the underdog story, Roofday started as a spark, an idea to bring contractors together and harness their collective strength to benefit each individual company. Our story began with the vision of a community of roofing contractors sharing best practices, building roofs not just for themselves, but growing other businesses like themselves.
Behind the Roofday LOgo:
Roofday isn’t just a buying group, it’s a movement of independent contractors who believe that success is stronger when shared. Our logo reflects that belief. The three wings represent unity, purpose, and progress, a visual reminder that we all fly further, faster, when we move together.
